Create an print and & digital ad campaign for the launch of a new product.
Art Direction & design.
Every year, praticing lawyers are required to complete a number of CLE (Continuing Legal Education) credits to maintain their status and every year lawyers dread having to complete their CLE credits. The goal of the campaign was to play off of their dislike of CLE in a lighthearted way. The market for CLE providers is very heavily anchored in a corporate style with most of the competition using "motivational posters" for their advertising. Our campaign strategically took an alternate path by using a clean and bold visual style as well as injecting some humor into a very dry subject.